bc road trip 2011

Six years ago my family and I decided to move from Topanga Canyon, CA to Camas, WA.  At that time I was in the process of buying a new toy (motorcycle).  I was after a stylish Ducati “Monster” when the decision to move was finalized.  Instead of getting the Monster I opted for a Multistrada.  The “ugly Duc” is a cross between a track bike and a touring rig mostly by eliminating the clip-ons and adding moto-cross bars.  I envisioned exploring the Pacific Northwest on the machine.  Five years later I made my first trip long trip with my good friend Kent.  We rode 1500 miles in 5 days from PDX to Nelson, BC.  We stayed off the interstates and hunted for the twisty-ist back roads possible.  I can’t even begin to tell you how awesome the trip was!  Some of the most beautiful mountains, rivers, lakes, valleys, glaciers in the world.  We stayed in funky motels and took plenty of H2O breaks.  WOW.  I can’t believe I waited 5 years to do this…  Kent rode the Harley.  Both bikes in red and black but ooh so different.  One bike a hot moody italian and the other a bourbon loving american hog.

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being frank in santa barbara

My family moved to Santa Barbara from Los Angeles while I was in high school.  I went to San Marcos High and City College before graduating from UCSB.  I consider Santa Barbara my home town and a lot of my family still lives there.  About five years ago Kevin Frank, who was a buyer at Pitkin County Dry Goods in Aspen, got married and decided to move with his bride Katie to Santa Barbara and open a store together on State Street.  Over the past few months I have been working with Kevin and Katie to open an Agave In-store shop.  This is amazing because not only is it our first Agave shop but it is in my home town and we did it with two of the nicest and most talented people in the industry.   I just got the news that they sold a ton of Agave and had the best June ever! If you are ever in Santa Barbara please check out K Frank!

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sasquatch 2011

Music is a giant part of both mine and my family’s life and therefore the Agave lifestyle. For the past 3 years we have all gone to the Sasquatch Music Festival held at the Gorge Amphitheater in eastern Washington State.   The venue is beautiful beyond words, the collection of music is amazing, the experience for our family is epic.  Each year the listed artists bring a slightly different and unique crowd.  This year my favorites were Death Cab for Cutie, Local Natives and Bonobo.  If you ever have the chance to go… you should not miss this.  Think Coachella with a river as the backdrop but without the heat, dust and LA attitude.

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fish story

When I was 7 years old I caught a marlin off San Diego.  I wanted to catch a marlin soooo bad.  Once the fish took my bait and I was hooked up we realized the rod was too big.   My parents sawed off the butt section.  After about 15 minutes I was exhausted and wanted to quit.  My dad grabbed a scissors and said he would cut off the fucking fish if anyone touched the rod.  My mom held me by the scruff of my shorts and handed me an ice cold Olympia mini.  That was my first beer.  After 40 minutes the fish came to the boat and I landed it.  It was the best day ever.  I still love to fish but prefer the serenity of a stream or river.  Also, I release what I catch.

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on any sunday

Steve McQueen on his Husky.  Bare-chested, khakis and lace up boots riding the California desert.  This is the image that was ingrained in my adolescent mind of a real man.  I watched On Any Sunday 18 times.  The closing seen of Steve, Mert (Lawwill) and Malcolm (Smith) riding the sand dunes is like going to heaven.

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telsa roadster

In 2008, Agave was contacted by executives at Tesla Motors to provide Agave jeans and knits as “uniforms” for showroom floor employees.   They felt that Agave was the perfect brand and the perfect product to represent the ethos of Tesla to their customers.  Since then, Agave and its best retailers have held “Agave Denim & Telsa Roadster” event’s all across the USA whereby store customers can either test ride or test drive a roadster and have me hand pack the perfect jean for them.  I am very proud to be part of the early history of Tesla and the green transportation movement and I LOVE TESLA CARS!  With the new Model S sedan on its way the auto world has been changed forever!

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positano

The Italians have it right when it comes to life and style.  One of my favorite places in Italy is Positano.  I visited this Amalfi Coast jewel last summer with my family.  We rented “Casa Lorenzo” which was the converted maids quarters of an old villa.  It was amazing!  Beautiful, quaint, charming with a wonderful view and perfect location.  There is no need to drive in the city as you walk everywhere.  If you did drive this mini car would be a great way to roll.  We walked by it every day and it has become the icon of our stay there.  I wore my Patron’s in Sun Baked Gray and Gringo’s in Sand N Sea.  I love the flowers on the dash and the wicker basket in the drivers seat.

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goldenstate selvage

I have always been obsessed with shuttle loom selvage denim.  I first became familiar with it while scouring the Pasadena Rose Bowl swap meet back in 1993.  While shopping for cool vintage pieces for BC Ethic, I noticed a big demand from Japanese buyers for vintage Levi’s red lines with both small “e” and big “E” tab labels.  In 1994, I went to Tokyo and Osaka and visited many vintage Levi’s stores selling both vintage and replications.   Agave has offered selvage since 2005 but separated it out as the sub-brand Agave Goldenstate in 2008.  Our selvages included a hemp blend, a classic indigo and a railroad stripe.  All variants were shipped inside-out with a fun screen print on the inside leg.  Many of our retail collectors have these jeans on display in their stores today.  In 2008, another company in LA started using the name Goldenstate and I decided not to protect the mark.  Instead I chose Agave Gold Collection and it is a big part of Agave today.

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field of dreams

I was invited to visit the Boswell farm and see how Supima cotton was grown and processed.  The only way to really see it was from a helicopter.  The view was incredible.  Huge plots of land one mile wide by one mile long.  All fields were cultivated by machines guided by GPS.  Accuracy to one inch.  Piloted by women as they are more reliable and do not tend to fall asleep or engage in unauthorized conduct.  Duh.

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outward bound

When I was 16 years old I did a 21 day Outward Bound course in the Cascades east of Bellingham,  WA.  To say it was enormously influential on my life is a major understatement.  I came back with a profound love and appreciation for wilderness and for the Pacific Northwest.  This picture was my group after climbing Mt. Clark in Glacier Peak Wilderness.  Pay no attention to the boy in the Ray Ban aviators, yellow rain jacket, red bandana scarf and Filson “Whipcord” climbing kickers.  Say no more!  Thirty years later I moved from Topanga Canyon to Southwest Washington State.  Go figure.

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