In the denim world there are lots of different types of companies and designers. Most, unfortunately, lack real creativity and are simply making a product at a target price and it happens to be indigo blue. Some are in love with a historical period or a historical reference and simply copy it. Some are inspired by the past and based on those references create their version or interpretation of it. Then there are those creatives who make something and call it a blue jean but it is far from it! The best designers are part tailor, part artist, part inventor and part craftsman. They live in laundries, fit sessions, libraries and fabric mills researching ideas to make a wonderful product that moves our industry forward. Very few are true visionaries and icons of our industry. People and companies I put in this elite class are Francois Girbaud [Girbaud], Adriano Goldschmeid [Goldsign], Pierre Morisette [G-Star], Jacob Davis & Levi Strauss (Levi’s] , Renzo Rosso [Diesel] and Panos Sofianos [Denim Valley]. There are a few more at this level but not many. Panos is the fabric designer of the Denim Valley line of Royo, located in Spain. He is a master innovator who embraces all the available tools to move forward on sustainability [organic cotton, recycled cotton, lyocel, recycled polyester] while at the same creating authentic and wonderful denim.
This photo is Denim Valley’s holiday card.