GOLDEN STATE ROOTS
Agave was founded in 2002 in Santa Monica, California by designer Jeff Shafer. Shafer grew up in Los Angeles and Santa Barbara in the late 1960’s and 70’s. He spent all of his spare time surfing, skiing, racing dirt bikes and making ceramics. His uniform was his favorite pair of jeans and a tee shirt and it still is today.
Back In 2002, Jeff’s goal was to make the finest blue jeans in the world. Shafer’s design philosophy is always to start with the best quality materials and build iconic clothing that improves with age. He collaborates with only finest Japanese and American denim mills including Kaihara, Kuroki, Kurabo and Cone White Oak.
THE AGAVE PLANT- OUR MUSE
Man has cultivated the agave plant on the North American continent for at least 9,000 years. During this time, agave has been a renewable resource for food, drink and artifact. As man settled into communities, agave became fences while marking territories, protecting crops, providing security and and ornamenting the home.
As civilization and religion increased, the nurturing agave became a symbol, until with its stimulating juice (tequila & mezcal) man made it into a god. The religion and the god have gone, but agave still stands as the symbol of both our brand and our company.
ARTS & CRAFTS DENIM
Agave jeans are exceptional for a reason. We begin with only the finest denim cloth made from ring spun cotton. The denim is then cut from patterns perfected by our master tailor. Every pair of Agave jeans then go to a laundry facility where they undergo hand-done treatments and wash processes until their amazing hand feel, color and and finish is achieved. Every pair is a uniquely crafted creation. The slight variations in finish and color are intended and inherent in the process in which they are created. Agave jeans are for only those few individuals who appreciate and demand the finest. We trust you will enjoy our world class quality blue jeans.
SUPIMA COTTON TEES
Back in 2005, Shafer wanted the perfect tee to pair with his Agave jeans. He wanted the shirt to be butter soft in touch and the color needed to be slightly faded. The shirt also needed to be tough as nails. He started with Supima, the world’s finest cotton, primarily grown in California. He constructed it with flatlock stitching for incredible seam strength and durability. Each tee shirt starts its life in a white color and is then garment dyed like an easter egg. The result was an amazing cotton tee inspired by Jeff’s surfing “rash guard”.