AGAVE DENIM: Pure West Coast Luxury
Founded in 2002 in Santa Monica California,
Agave remains true to its roots of designing and crafting beautiful, inspired and
authentic denim products using only the highest quality materials. All denim jeans and cut & sewn knits are handcrafted in California. Agave was created by Jeffery T. Shafer and is represented by friends, artisans and passionate people who stand for courage, compassion, conservation integrity and full self expression through style and design. The Agave style is defined by one's inner confidence and the ability to enjoy the simple beauty of life. Agave Style is effortlessly cool and elegantly sexy. The Agave Brand is the definition of what we call Pure West Coast Luxury.
The Brand Position Statement serves as the
defining statement for the Agave organization. The statement reflects the
values at the core of our institution that remains unchanged over time.
Designed in Portland and handcrafted in
California, Agave is a "West Coast Life" brand committed to making wonderful and
inspired denim products in a sustainable way using the highest quality craftsmen
The brand promise is a shorthand method
of describing the Brand Position. It was created to be memorable in the minds
of all Agave stakeholders. We only make products we love to wear. We treat
our associates like family. We manufacture in an ethical way, whenever possible in the USA.
We pay our partner suppliers and associates fair wages. Our goal is to have
fun every day and to enjoy life... and make amazing jeans and sportswear.
BRAND PERSONALITYAgave's personality is a reflection of it's founder Jeff Shafer: creative, casual and passionate. It's also independent, innovative & risk taking. As a company we are focused on inspiring our customers by providing style and quality to their life though their clothing choices.