AGAVE DENIM:  Pure West Coast Luxury

Founded in 2002 in Santa Monica California, Agave remains true to its roots of designing and crafting beautiful, inspired and authentic denim products using only the highest quality materials.  All denim jeans and cut & sewn knits are handcrafted in California.  Agave was created by Jeffery T. Shafer and is represented by friends, artisans and passionate people who stand for courage, compassion, conservation integrity and full self expression through style and design.  The Agave style is defined by one's inner confidence and the ability to enjoy the simple beauty of life.  Agave Style is effortlessly cool and elegantly sexy.  The Agave Brand is the definition of what we call Pure West Coast Luxury.

 

BRAND POSITION

The Brand Position Statement serves as the defining statement for the Agave organization.  The statement reflects the values at the core of our institution that remains unchanged over time.

 

Designed in Portland and handcrafted in California, Agave is a "West Coast Life" brand committed to making wonderful and inspired denim products in a sustainable way using the highest quality craftsmen and materials.

 

BRAND PROMISE

The brand promise is a shorthand method of describing the Brand Position.  It was created to be memorable in the minds of all Agave stakeholders.  We only make products we love to wear.  We treat our associates like family.  We manufacture in an ethical way, whenever possible in the USA.  We pay our partner suppliers and associates fair wages.  Our goal is to have fun every day and to enjoy life... and make amazing jeans and sportswear.

 

BRAND PERSONALITY
Agave's personality is a reflection of it's founder Jeff Shafer: creative, casual and passionate.  It's also independent, innovative & risk taking.  As a company we are focused on inspiring our customers by providing style and quality to their life though their clothing choices.